For over 45 years
Paint magic™ has designed industry leading surface coatings

This push towards innovation and research has culminated in our flagship water-based paint – ‘Everything’.

If you have something that needs painting then don’t worry, don’t fuss, apply a bit of ‘magic’.

Originally the company was created in the 1981 by Jocasta Innes who needed a way to realize her dream of bringing innovative stencil and colour-wash paints to the home decorator. Jocasta’s 1981 landmark book ‘Paint Magic’ spawned a trend in this area and propelled her company into the popular culture of the time.

In the early 1990’s paint magic evolved to meet the progression towards environmentally friendly water-based paints designed to match the standard solvent-based products of the time.

paint magic
one paint for all jobs